Industry
Conferences
Booths, sponsored events, panel discussion, one-sheeters, and geo-targeting your phone when you walk into the convention center.
Advertising Product Evangelism Sales Enablement
Industry Conferences
Booths, sponsored events, panel discussion, one-sheeters, and geo-targeting your phone when you walk into the convention center.
Advertising Cross-Channel Campaigns
Product Evangelism Sales Enablement
Conferences were a key channel for Lilypad, generating massive amounts of new revenue and goodwill with our existing clients. Every year would create our largest campaigns in support. Here are some of my favorite booths I designed over the years.
One Sheeters
A key element of any conference is the sales enablement collateral you bring with you. Here are a couple of one-sheeters we would hand out at the conference.
Events
Every year I would organize satellite events for our users and prospects to attend inside or around the conference. Our largest event was a 90-minute breakout session for a sold-out room of 250 people. The session was called the Sales Leaders Power Panel and it was born from my conversations with clients and industry leaders over the years.
The concept was simple, take the best in the business and ask them about their best practices across a variety of topics. For the panelists, they were glad to get notoriety for themselves and their business. For the attendees, we wanted to make sure they left with actually actionable information. No fluff, no generalizations, just real nitty-gritty best practices.
For Lilypad, we wanted to position ourselves as not only thought leaders but also as the good guys driving positive growth for everyone in the industry. We also knew that the panelists would often be recommending our tool as a way to operationalize the best practices they would suggest. The panel discussion was a massive success that drove hundreds of leads and would prove to be a wealth of content and goodwill with our clients.
Campaigns
We supported the event and our attendance at the event heavily with comprehensive campaigns that spanned email, 3rd party partnerships, social, banners, and account-based marketing. Here is a peak at some of that content.
Social
Weeks out from the event we would use attendee and target lists to build custom audiences and pay to maximize reach. We would expose targets to our brand and drive them to our conference landing page to introduce them to the brand, booth, and breakout sessions. Using geofencing and retargeting we would deliver custom sets of content to leads during the event. Post-event we would continue with more direct CTAs, even embedding lead forms in social media platforms to reduce friction.
Conferences were a key channel for Lilypad, generating massive amounts of new revenue and goodwill with our existing clients. Every year would create our largest campaigns in support. Here are some of my favorite booths I designed over the years.
One Sheeters
A key element of any conference is the sales enablement collateral you bring with you. Here are a couple of one-sheeters we would hand out at the conference.
Events
Every year I would organize satellite events for our users and prospects to attend inside or around the conference. Our largest event was a 90-minute breakout session for a sold-out room of 250 people. The session was called the Sales Leaders Power Panel and it was born from my conversations with clients and industry leaders over the years.
The concept was simple, take the best in the business and ask them about their best practices across a variety of topics. For the panelists, they were glad to get notoriety for themselves and their business. For the attendees, we wanted to make sure they left with actually actionable information. No fluff, no generalizations, just real nitty-gritty best practices.
For Lilypad, we wanted to position ourselves as not only thought leaders but also as the good guys driving positive growth for everyone in the industry. We also knew that the panelists would often be recommending our tool as a way to operationalize the best practices they would suggest. The panel discussion was a massive success that drove hundreds of leads and would prove to be a wealth of content and goodwill with our clients.
Campaigns
We supported the event and our attendance at the event heavily with comprehensive campaigns that spanned email, 3rd party partnerships, social, banners, and account-based marketing. Here is a peak at some of that content.
Social
Weeks out from the event we would use attendee and target lists to build custom audiences and pay to maximize reach. We would expose targets to our brand and drive them to our conference landing page to introduce them to the brand, booth, and breakout sessions. Using geofencing and retargeting we would deliver custom sets of content to leads during the event. Post-event we would continue with more direct CTAs, even embedding lead forms in social media platforms to reduce friction.
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